Corporate Social Responsibility (CSR) has been defined in various ways by scholars, authors and institutions, but one of the most ideal definition has been provided by the World Business Council for Sustainable Development, which says “Corporate Social Responsibility is the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local communities and society at large.”

Corporate Social Responsibility and Sustainability is at the heart of business and it is increasingly becoming an integral part of strategy of Companies. Governments, Companies and Communities alike feel greater need of initiatives which promises to bridge inequity and bring about inclusive growth.

The Companies Bill 2012 asks companies to report on the earmarked 2% of average net profit of the preceding three years for corporate social responsibility (CSR) activities.

Risk Management :

Engagement in CSR activities helps the companies manage emerging social risks which may emerge as an offshoot of their operational activities. As a result the companies get a social license to operate, which helps maintain a positive image in the market and winning the confidence of people.

Strengthened Brand Positioning :

Through CSR, companies can positively influence the perception of the people. Thus strengthening the brand image in the eyes of the consumers, community, regulators, employees and the suppliers.

Increased Sales and Market share :

Consumers like to be associated with a company, which is ethical and has a positive image. Many companies have become innovative and started contributing a certain portion of their sales to certain cause. This has 2 fold benefits; it increases the brand image as well as helps in differentiating the product from their direct competitors and hence increases in sales.

Increased ability to attract, motivate and retain employees :

CSR helps companies to be known as a responsible corporate citizen with sensitivity towards social and environmental issues. Such an image of the corporate helps employees and communities ally with the corporate Vision and Mission, as they all feel alike and contribute towards a common goal.

Corporate Social Responsibility and Sustainability is at the heart of business and it is increasingly becoming an integral part of strategy of Companies

Drafted the CSR Guideline for Govt. of India
Conducted workshops on CSR.
Advised corporate on CSR strategy & implementation

For Companies

Baseline Survey/ Need Assessment Studies

We conduct Need Assessment for CSR projects of companies, which will help the company identify real need on the ground and intervene with impactful Sustainable CSR Projects.

Developing CSR Strategy & Vision

We help the Client in development of their CSR Strategy with defined vision, mission and objectives after undertaking thorough Research.

Implementation & Partnerships

We help in joint implementation of the CSR projects through our expertise and wide partnership network with the NGOs and Specialized agencies across the country.

CSR Impact Assessment/ Concurrent Monitoring & CSR Evaluation

We undertake monitoring of the CSR projects on behalf of companies and conduct evaluation and 3rd party impact assessment to assess the actual impact of the initiatives on the targeted communities.

CSR Reporting & Communications

We help the companies in reaching out to the relevant stakeholders through CSR reports, Annual reports, Sustainability reports, Website reporting and Newsletters

For Health Care Services

Healthcare Need Assessment

We undertakes Healthcare Need Assessment Studies for organizations to identify unmet health and health care needs of a population and suggest changes to meet those unmet needs. It helps organizations to plan effective health care projects.

Program Implementation & Monitoring and Evaluation

We help in implementation of health care programs like running of Medical Mobile Vans, Health Clinics, Camps, Awareness programs for companies as part of their CSR initiative. We specialize in building sustainable healthcare projects.

Hospital Planning and Management Services

We provide Hospital designing, planning and management services for complete construction and execution of hospitals under company’s social activities. We help companies in building self-sustainable hospital projects, which cross-subsidize health care facilities to the poor sections of the society.

Public Health Consultancy

We work with government departments, multilateral organizations and other related organizations to provide consultancy services on quality improvement of public health care services.